Who is Malak El Baba?

With +17 years of marketing and communication experience across MENA and Africa, Malak bridges the payments industry with the marketing sphere and serves as the North Africa, Levant and Pakistan Senior Marketing Director at Visa International. Prior to joining Visa, she worked in strategic brand and communication marketing at several companies in Lebanon and the region. A Resourceful marketing expert in the payments industry across MENA and Africa, with in depth knowledge of both B2C and B2B marketing. Malak’s experience encompasses delivering quality marketing strategies across various markets and developing brands that drive the business. Malak is driven by high passion to work, pushing the boundaries, challenging ideas, and spurring innovation by continuously creating new ways of doing things. Malak’s greatest strengths are her creativity, drive and leadership. She thrives on challenges, particularly those that expand the company’s reach. The extraordinary skills in in motivating clients and agencies to invest in new channels and approaches are a testament to her abilities to get things done with style. A true believer in collaboration with attention to small details, Malak wakes up in the morning with a mission to include as many players in the quest of increasing reliance on electronic payments. Winner of several marketing and brand awards including 4 Effies and 1 media efficiency award.

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