Who is Mai Salama?

Accomplishment driven and advertising guru with 22 + years of experience in advertising, marketing, and services management. Mai Salama has always been self-actualized and passion driven about her career path, she showed thorough interest in TV commercials and communication in general since she was a child as she used to tape-record TV commercial and play them over and over.


Growing up with the belief that communication can break every barrier. Mai followed her passion and began her career working as a Dubbing Director at Media Concepts. From there, she moved upward to become the Editorial Associate at Cleo Magazine.

Mai entered the advertisement world, working for Amirati Paris Lintes-Look Advertising, and Bates Equity, she then moved to work at Synergy Advertising where during her 9 years, she oversaw a numerous  number of accounts ranging in all fields and professions, from telecom, FMCG, Real Estate, Construction, Banking, NGOs and governmental to mention a few.  achievements  and strategies in communication. She Worked with Local Market leaders to international and Global brands, as well as handling clients for other countries all the way from Egypt.


During this time, she oversaw several successful launches and campaigns as well as won several awards Local and International. She later moved to Animation Advertising as a Client Service Director where her main role was to setup the Client Servicing Department and as well as train and get the team running efficiently.


Out of her Passion to advertising, she next served as a strategic thinking and planning teacher at Cairo Ad School, where she enjoyed sharing her work expertise and extensive knowledge. In 2010 she held the position of General Manager in Breakthrough, where she managed 2 companies, an advertising agency and a digital consultancy both guarded by creativity and commitment.


Mai Salama, is one of Creative Industry Summit’s Co-Founders, and Proud Founder and Managing Partner of “The Worx”, an event management consultancy, that provides a unique vision and has raised the bar for managing events, conferences, and exhibitions in Egypt. And the Egypt office for Cannes Lions, Global Festival of Creativity.

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