Data Driven Marketing 

(Intermediate)

Prerequisite:

-Excellent Excel Knowledge 1-5 years Experience

- Who should attend? Supervisory and Team leaders levels in marketing, pricing, research and product owners

-Industry: Telecom, Banking, online business, mobile applications & Retail

Proposed training:

-Using data to understand your customer

- Customer Life Time Value Explained

- Value Based Customer Segmentation

- Developing customer persona

- Define your key measures

- Measuring segment profitability

- Drive actions from your insights

-Tell your data story

Duration:  4 days

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