Who is Dina Abou Taleb?

Dina Abou Taleb Marketing Communication General Manager for NBE - National Bank of Egypt.
Dina is Marketing & communication management professional with more than 20 years of experience in the field with a track record of success in brand development and rebranding by creating brand policies & guidelines. Implemented strategies to make a positive difference upon the market by successfully promoting & advertising company’s products/brands through impactful creative, effective communication & strategic thinking based on consumer feedback, research & marketing insights.

Prior to NBE Dina has held different positions in various reputable organizations: Orange/Mobinil, Deutsche Bank in Germany , Novartis Pharma, Al Ahram Advertising Agency.
As a Marketing and Communication consultant (2014-2015), Dina has worked on developing the “Egyptian Presidency” & “Cabinet of Ministers” corporate identity, developed & implemented the “Ministry of Planning” corporate identity guidelines, integrated strategic branding plans to promote the government’s brand image both internally/externally & contributed in ministry projects renovation initiatives.

Dina has studied fine arts in Cairo and continued her education in Germany to obtain her post grad diploma in Marketing and advertising from FOM Hochschule für Ökonomie & Management Hamburg - Germany GMBH and her master degree in corporate communications from Hamburg Akademie für Marketing & Kommunikation
Hamburg - Germany GMBH

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