In this course, We view these issues from a strategic and a practical perspective, rather than a
technical or platform perspective. We will give you the knowledge you need to create engaging
content for platforms such as Facebook, Instagram, Twitter, and Snapchat and how to identify
influencers, deliver content to a targeted audience, and measure the success of your efforts.
You will learn how to use social media conversations to inform their decision-making and how to
leverage social media to promote their products, services and the brand. Additionally, learners
will gain an understanding of how social media can be used to achieve specific organizational
objectives and to measure the effectiveness of those efforts.
How to leverage new models in business and e-commerce to increase profitability
Successful Social media and digital marketing techniques
Real-world application of digital marketing and e-commerce methods
How to market yourself and your products more effectively and efficiently
How to utilize all social media platforms to enhance company profitability.
The technical use of all social media platforms.
What to expect:
By the end of this course you will be able to do the following:
• Understand social media communication and its landscape.
• Know the best social media marketing tools and techniques.
• Learn how to create content for social media using storytelling techniques.
• Understand the best use of Facebook & Instagram for business.
• Learn how to do Facebook & Instagram ads to support your social media reach.
• Understand how to use LinkedIn for your business.
• Learn how to do Twitter& LinkedIn ads.
• Learn how to manage social media community & the best tools.
• Understand the Metrics and the KPIs for social media marketing.