Data Driven Marketing 

(Beginner)

Prerequisite:

-Excel/Power point Knowledge

-Who should attend? Junior Staff in marketing, pricing, research and product owners

-Industry: Telecom, Banking, online business, mobile applications & Retail

Proposed training:

- Introduction to Data Driven Marketing

- Data Driven Marketing Benefits

- Data Sources & Data Planning

- Introduction to Analysis tools

- Data Cleansing & Validation

- Driving insights from data sources using Excel

- Data Driven Marketing Decisions

Duration:  4 days

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