Who is Ahmed Nafea?

Ahmed Nafea is an experienced marketer with more than 12 years of professional experience during which he developed & managed a variety of successful products across different industries, driving healthy & sustainable commercial growth.

Nafea started his career at Orange where he was part of the team responsible for successful, glitch free and on time 3G launch after which he made a career shift to commercial. During his tenure at Orange marketing team, Nafea launched a variety of products for the mass market segment and led the revamp of the prepaid brand & tariffs portfolio in one of the biggest market moves at the time in the Egyptian Market.

In 2013, Nafea moved to Etisalat to launch a variety of products, leading prepaid market revamp through reinventing its brand and offering, driving unprecedented commercial growth and brand loyalty.

In 2018 Nafea moved to ecommerce startup GoodsMart, establishing the marketing, CRM, Business development & analytics teams and developed new products for clients yielding exponential growth in client base and revenues as well as new revenue streams from corporate partners.    

Working in both corporate and startup in different industries has enriched his expertise and understanding of the product development challenges and how to mitigate them smartly and efficiently to get the best market fit that will yield the best commercial growth.  

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