Data Driven Marketing 

(Advanced)

Prerequisite:

-Advanced Excel &Business Intelligence experience (5 years plus)

-Who should attend? Managers and technical track in marketing, pricing, research, Business Intelligence and Value Management

-Industry: Telecom, Banking, online business, mobile applications & Retail

Proposed training:

-Using historical data and insights for new products/services launches

- Complex Pricing and Case Modeling

- Pilot Testing Analysis

- Pilot Campaigns Launch and Implemenation

- Evaluate Pilot Results

- Scaling Winning Campaigns

Duration:  4 days

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